PSA Reflection

Choosing the PSA topic of texting and cellphone use while driving was a no brainer. This is a serious pet peeve of mine. Lucky for me my other two PSA partners felt just as passionate about the issue as myself. So when we first got together to brain storm the message and layout we all agreed that we wanted both a strong pointed message and that none of us wanted to be seen on film. With those two things as our driving force we ventured into the on-line video clip realm.

By utilizing what was already on Youtube we found and edited many short clips into one solid PSA message. Our first attempt at the PSA was a little bit off topic and far fetched so we had a take two. Really thank god for Trevor who was our technology man. He was familiar with the imovie system and seemed to navigate it with ease. I know only how to write and research on my computer so without him we would have been in trouble.

Although I do feel that the work load was a little off center, with Trevor doing all of the editing, I think it balanced out for the most part in the end. What we have now is a beautifully synthesized message. The music, the imagery, and the timing all blend well together to send an emotional and powerful message. Don't drive and text. Hang up your phone. As a tool for environmental activism I think this is highly affective. A good PSA can be a sensory experience that leaves you thinking about the topic long after the 60 seconds are up.