"Green" Hanes

I came across this internet advertisement on the site treehugger.com which I intentionally chose because I knew that it would be a prime location for some false corporate sentimentality. The group in question is the Hanes company, which helps to plunder the world with it's chemical hungry cotton fields, and extra sweaty sweat-shops.
This particular corporation must have a really well paid marketing and PR group.

So I clicked the adorable image of the little girl holding a tree seedling and it took me to their "green" site. On this site is their most recent commercial advertisement which also stars a bunch of cute little kids. It is apparent that young parents are being targeted with this advertisement. Well, either that or maybe they are targeting unmarried late twenties- early thirties men?

Whoever the target is the message that is being sent is that if you don't buy and wear the new "eco-friendly" line of Hanes clothing you are a bad person and you will be destroying the future for all the cute little kids in the ad. There is also a real black/ white, either/or message as well with the two main characters. The one guy is wearing all of the Hanes eco-line where as the other antagonist is wearing just some regular clothes. Also interesting to note is that the villain looks a little unshaven and disheveled where as the other guy looks cleaned up and put together.

The judgments being made all come from the point of view of these small children. The unfortunate thing is that this commercial is pretty entertaining even though it is sending the message to consume more.

http://www.hanesgreen.com/